Why Africa? In addition to its friendly and talented people, stunning beauty, and abundant natural resources, Africa is a strategic frontier market of 900 million consumers. Global investors from Europe, China, India, Japan, Russia, and the Middle East, are heavily engaged throughout Sub-Saharan Africa. Increasingly, many Fortune 500 companies and private equity firms are investing or planning to invest. Africa could be ready for your business in the next 2 to 5 years. And Africa's northwestern coast is only a 7-hour non-stop flight from New York, Atlanta, or Washington, DC.